Internalizing vs. Outsourcing Property Operations: Finding the Right Balance

In this article for REI Ink, Genstone Field Services Chief Operating Officer Deanna Alfredo explores the growing debate over internalizing versus outsourcing maintenance and field service operations. She examines the hidden costs and complexities of building internal capabilities, the impact of service delivery on resident satisfaction and portfolio performance, and why hybrid operating models can help SFR owners balance cost, quality, responsiveness, and scalability.

Featuring Deanna Alfredo, Chief Operating Officer, Genstone Field Services